The inspiration behind creating a de-alcoholised brand in both the local and international market is courtesy of our dear Aunt Sharon.
The name Norah’s originates from Sharon spelt backwards with the addition of the ‘valley’ as an opportunity to create a sense of place.
A hand-crafted flora frame, designed with the inspiration of the Rose of Sharon, ‘Hibiscus Syriacus’, included the 5 ‘elements’, Heaven, Air, Water, Earth, Fire in the centre of the icon.
The graphic lines are a simplified version of the symbols for each of these elements, adding a pattern & texture to the design concept.
Printed on Icy White, the use of dark greys and golds demonstrate the contrast of the copper foil to give it more impact. Finished with a matt varnish and high build add to the textural quality.
Here, the magic is felt by all those who experience Norah’s Valley…
You may be asking yourself: What does de-alcoholised mean? Simply put, the alcohol is removed from the finished wine by using technology where the wine is put through a spinning cone, which sends the wine through different membranes at high revolution, removing the alcohol. This beverage contains no additions and is chemical free.